My diverse interests have pushed me to explore multiple fields of knowledge and skill sets throughout my education and vocation - each more transferable than the next. These backgrounds include psychology, writing in all forms, the art of selling, project management, team coordination, creativity, media and content strategy, work in established organizations and startups to name a few, with the latest additions being - product marketing and management. I look at this variety as a massive strength that enables me to contribute to important conversations and decisions, and ensures fluidity in my performance and involvement in any organizational setup.

I combine creative ideation with data-driven strategy by aligning content with business objectives and market insights. I’ve made myself familiar with OKRs to put strategic structure and direction in place with realistic, actionable items. I rely on data and distilled insights to guide my motivations and actions. I exercise creativity at the absolute grassroot of levels in my work - when I write emails, conceptualize content, visualize campaigns and at the strategic levels - when I’m choosing how to communicate goals, create presentations, present them, and visualize reports.

I use tools like Figma and WebFlow to understand and apply design sensibilities and UX research. I use Jira and Notion to manage projects and organize thoughts and action plans, and apply agile methodologies. I leverage these tools to create seamless user experiences and deliver projects on time while reducing friction and maintaining creative integrity. Finally, would my stakeholder management double up as a tool? In which case, I use that too!

Working as a project manager, customer success manager, voiceover manager and creative lead on my projects put me in the center of multiple teams - brand managers, sales, artists, motion designers, voiceover talent, customer success team, seniors and juniors. I understood early on the balance between taking lead and fostering conversations - depending on who was on the other end of the table. I honed that balance throughout my multiple skills. I’ve also sharpened fostering clear communication and aligning stakeholders on project goals. Whether collaborating with engineers on AI products or working with designers on media strategies, I ensure that creative, tech, and business aspects converge seamlessly to meet client objectives. This is yet another environment in which my varied backgrounds and leadership training at Northwestern University come handy.

I’ve delivered over 325 minutes of high-value video content and managed cross-functional teams to execute campaigns for top-tier clients with multiple projects leading to repeat business - which signifies client satisfaction, successful project management and delivery. The project for the EU Commission was highly challenging. The expectation - a 4x longer video in 0.25x tighter deadline. We delivered a superb product by adapting project workflows to this unique situation. The project for Asian Paints’ Steal The Spotlight campaign resulted in us employing unlikely influencers with fun storylines - that eventually led to the campaign multiple awards. The project for UNICEF-partnered Aarambh included working on a 3-month long content strategy with limited information. After lengthy conversations with the clients and intense research, we were able to deliver on the brief.